FOUNDER ELVI HUKIC
Born in Bosnia and Herzegovina, Elvi fled the war at just five years old. After spending three years in a refugee camp in Norway, he and his family migrated to Australia in search of a better life. Growing up in Sydney’s southwest, Elvi wasn’t handed anything no shortcuts, no handouts just an unshakable drive to create success from the ground up.
His career began in the fitness industry, long before social media transformed the game. Starting as a face-to-face personal trainer, Elvi quickly became one of Australia’s most sought-after coaches, known not only for results but for his sharp understanding of sales, marketing, and brand positioning skills that would later fuel his rise as an entrepreneur.
Partnering with his wife, Kali Burns, he transitioned online and built one of Australia’s most successful fitness programs. Competing against entire teams, the pair outperformed the industry with just the two of them pioneering strategies that others would later try to replicate.
When Elvi moved into e-commerce, his first business scaled from zero to seven figures in just three months without a dollar spent on marketing. His understanding of consumer behaviour, creative strategy, and digital positioning allowed him to dominate industries that others found saturated.
Today, Elvi is the Director of multiple global 8-figure brands, as well as an investor in AI technology and other U.S.-based companies, continuing to expand his influence across diverse industries. He works with entrepreneurs and businesses worldwide to build, scale, and drive profitability through tested frameworks and real-world execution.
CO- FOUNDER KALI BURNS
Kali Burns is proof that when passion meets precision, it becomes power. With over 1.1 million followers and more than a decade of experience building businesses from the ground up, she’s one of the few founders who has lived every phase of brand creation from social media pioneer to multi-million dollar business owner.
Raised in a hardworking class family with no handouts, Kali learned early that success is built, not given. Bullied through her teens, she developed resilience and hunger that became the driving force behind everything she’s built. At 16, she launched her first e-commerce label, Koh Kali Bikinis, manufacturing in Indonesia. Around the same time, she began documenting her love for fitness and health online becoming one of Instagram’s original creators before “influencer” was even a word.
Her natural ability to connect through storytelling and consistency built a global audience and led to partnerships with some of the world’s biggest health and wellness brands, where she worked as a brand ambassador and the face of major campaigns. Those experiences gave her an inside look at e-commerce, product creation, and marketing revealing exactly how the industry operated behind the scenes. It also showed her something else: she was driving success for other brands, while the real power lay in owning one.
That realization led to her next evolution the creation of Kali Burns Fitness, which grew into one of the most successful online coaching platforms globally, transforming the lives of over 66,000 women. She built more than programs; she built a movement. From there, she launched her sold-out “Bali with Kali” retreats, empowering women to step into confidence, strength, and self-belief both on and offline.
With years of firsthand experience across social media, business, and branding and a deep understanding of how to turn influence into income Kali and her husband Elvir Hukic founded Tahira By KB, a premium activewear brand that redefined women’s performance wear. As the designer and creative director, Kali led every step of the process from product development and manufacturing to creative execution managing production across Asia, Los Angeles, and Indonesia. In just six months, Tahira scaled into a multi-million-dollar brand, powered entirely by organic growth and community.
When Tahira hit its ceiling in Australia, Kali and Elvir didn’t slow down they moved to the United States to take it global. For Kali, expansion isn’t an option it’s the standard. Her ability to see opportunity where others see limits, to innovate ahead of trends, and to merge brand storytelling with commercial strategy makes her one of the most forward-thinking entrepreneurs in the space today.
Kali has since spoken at international business and social events, sharing her raw, unfiltered journey and teaching others how to build brands that truly connect and scale. She’s known for her directness, her confidence, and her ability to simplify the complexity of social media into actionable strategy. She’s not theory she’s proof.
Now, as the Co-Founder of 770 Socials, Kali brings her unmatched experience in branding, product creation, and digital growth to help businesses cut through the noise and dominate online. She’s walked the walk, she’s built the brands, and she’s still just getting started.